Raising Cane's

public-relations

A BIG promotion!

Objective

Announce Raising Cane’s as the first community partner of Las Vegas’ future NFL team, the Raiders, and launch the Official Cup of Raider Nation by igniting community interest and securing coverage in local and targeted media outlets.

Strategy

Generate curiosity and awareness in the Las Vegas valley surrounding a partnership between Raising Cane’s and the Raiders football team. Build a buzz in the community among sports fans and pique media interest in anticipation of the official announcement.

Tactics

The Big Cup - Fabricate a 10-foot tall replica of the actual cup to reveal at the media event announcement.

Community Tease Campaign - Design outdoor and social media artwork marrying both brands in anticipation of an upcoming event. Incorporate the campaign in a creative media delivery.

Media Event - Stage a media event in front of Thomas & Mack Center announcing the partnership between Raising Cane’s and the Raiders.

Multi-Location Tailgate Party - Hold a Raiders-themed “tailgate party” inside all 12 Raising Cane’s locations to celebrate the team’s first game of the 2017 NFL Season.

Results

Two million media impressions

$40,000 in publicity value

Coverage in every major media outlet in southern Nevada

92,911 Facebook and Instagram Views

15,092 Video Views

5,041 Facebook and Instagram likes