At Quillin, we handle all facets of social media. Today let's discuss how social media can be used as a tool to create consistent and meaningful conversations with your audience.
Have you ever come across a “click here to book an appointment” or “click here to speak with a representative” button? Many businesses and brands utilize these booking tools on their social accounts as easy ways to increase potential revenue and encourage conversation between the brand and consumer. Now, this is where it gets interesting! After account audits, the team at Quillin has found there are times when a consumer or shopper has communicated with a business or a service only to be left with no response and completely ignored! Let’s think about that – social media’s purpose is to craft social environments for your business and your customers to communicate and, as the business, you leave your audience hanging. How do you think that impacts your business?
When is the last time you reviewed your social media platforms to maximize their effectiveness, monitor any interaction, and follow up engagements? We find many companies don’t think to watch for those messages or assign the task to someone in the company that could care less.
Reaching your customer is just a few clicks away, but you must have a plan in place to make sure your messaging is relevant and that any inquiries or comments are being responded to in a timely way.
Because social media is constantly changing and evolving, it’s imperative to stay abreast of industry changes and trends. If you’re not sure your platforms are up to date, or if your content is “on brand,” contact us to discuss an audit. You may be surprised at how easy and important it is to have your social media become a part of your business growth plan.