Lexicon Bank X World Series of Poker
Digital Advertising
Professional Poker Banking
Objective
Lexicon Bank aimed to increase awareness of its Professional Poker Banking program and attract new poker players to the program during the World Series of Poker Tournament (WSOP) in Las Vegas.
Strategy
The strategy focused on leveraging the bank's sponsorship of WSOP and the influence of professional poker player Daniel Negreanu to promote the Professional Poker Banking program. Two key components were utilized: paid advertising and organic social media engagement.
Tactics
Targeted ads were run on META, geofenced around the Horseshoe Las Vegas to reach WSOP players and attendees. The ads, featuring Daniel Negreanu, highlighted the benefits of Lexicon Bank's banking services for poker players. These ads were strategically run during the first two weeks of the tournament, when attendance is highest, to maximize exposure and engagement.
Organic Social Media Engagement: Daniel Negreanu's presence on social media platforms such as META, Twitter, and LinkedIn was leveraged to create buzz around the Professional Poker Banking program. Organic content emphasized the unique banking needs of professional poker players.
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Results
Paid ads generated over 4,100 clicks to the dedicated landing page, with 136,365 impressions and 52,929 engagements.
Organic social media efforts garnered over 76,000 combined impressions across META, Twitter, and LinkedIn.
Total website sign-ups exceeded 55+, with the combined efforts of social ads, Google and YouTube ads contributing to this number. It's worth noting that this figure excludes sign-ups directed to a dedicated email address, highlighting the campaign's success in driving conversions across multiple channels.
The campaign successfully raised awareness of the Professional Poker Banking program and attracted new sign-ups, demonstrating Lexicon Bank's commitment to meeting the unique needs of professional poker players.
