Most people have friends and family that either like—or love—Alexa and Siri or they want nothing to do with them. For me, both of these handy little helpers are in my life and they are here to stay. 

If you are in the group that resists them, you may need to reconsider. Why? Because voice search has arrived and it’s not disappearing any time soon. Voice search is gaining momentum every day. Think about it – how many times have you asked, or overheard someone ask, Alexa or Siri for help over the last month? Did you ask them for directions? A recipe? The weather?  Whatever you ask, they always have an answer. 

So how does this technology affect you in your business? It is imperative that your SEO strategy includes optimization for voice search. Tools like Alexa and Siri are essentially hands-free search engines. Therefore, the same SEO rules apply.

With 41% of adults using this tool daily, voice search integration is more important than ever.  Know that most people are using voice search when they are looking for sales, upcoming events, deals or personalized tips to name a few…all of which should be aspects of your business information and content.

Do I have your attention yet? Your SEO is a very important part of your marketing strategy and we find many times that websites lack effective optimization.  

Our agency handles a high volume of SEO and it’s heartbreaking when we see sites that do not have effective optimization.

Are you interested in an audit? Reach us.  

In the meantime, here are a few pointers on how improved SEO can help boost voice search results:

     • Get to “position zero” (the first organic listing on Google).

     • Optimize your Google My Business listing

     • Long-tail keywords and questions on your website

     • Lightning-fast landing page speed on your website

     • Accurate online directory listings

If these pointers are confusing to you, feel free to reach out to us. We are here to help.

Remember that Alexa and Siri are there to help you grow your business! They aren’t just there to tell you what movie to watch! Let them help you grow your company or service.