Make your self-impression a masterpiece.
Broaden general market awareness of our agency while reinforcing our brand as creative thinkers. Our intent was to build pride in our existing clients and attract new business inquiries.
The creative challenge was devising a concept that would be clever, professional and witty without coming across as a desperate plea for more business.
We selected a universally revered artist, Vincent Van Gogh, and related a little known fact about the success, or lack thereof, he experienced during his lifetime. We inferred to viewers that if we were there, we could have helped to market his paintings.
It received universal praise from our existing clients and generated numerous inquiries from potential clients and employees. The commercial won an Electronic Media Award for Best Agency Self-Promotion.