This year, a 30-second Super Bowl commercial costs approximately $5.6 million, and brands have forked over the big bucks for a shot at your attention. Here’s an early look at some of the creative campaigns and storylines that are already underway.
Doritos aired their Super Bowl teaser last week with Sam Elliott as their lead. Elliott’s iconic voice quickly grabs your attention as he recites the lyrics to Lil Nas X’s viral rap song “Old Town Road,” which became the longest-running No. 1 single in U.S. chart history, at 16 consecutive weeks. In 2019, Doritos enlisted Chance The Rapper and the Backstreet Boys in their Super Bowl spot, and it’s looking like they’ll take a similar approach this year in their 20-second advertisement.
Verizon: 5G Built Right | Smoke
Last year, Verizon used their Super Bowl spot as an opportunity to thank first responders with the tagline “First responders answer to the call. Our job is to make sure they can get it.” The successful advertisement tugged at our heartstrings as Anthony Lynn, NFL coach is confronted with the first responders who saved his life in a near-death experience. The 2020 commercial will once again focus on first responders, but this time they’re highlighting Verizon’s Ultra-Wideband 5G network and how the technology can be used to save lives.
Mountain Dew: New MTN DEW Zero Sugar
Released on January 16, Mountain Dew teased their Super Bowl commercial with an ode to a horror classic “The Shining.” Offering a new sugar-free soda, Mountain Dew will air a 30-second spot that I’m sure won’t disappoint. Sparking the question, “As good as the original, maybe even better?” fans took to the internet expressing their opinions with the hashtag #MTNDEWZeroSugar.
Hyundai: Dialect Coach
A unique accent will grab anyone’s attention! Earlier in January, Hyundai released a teaser with former Boston Red Sox player, David Ortiz. Rachel Dratch of Saturday Night Live spends the ad trying to teach the baseball legend how to properly speak with a Boston accent. Even though we don’t know where Hyundai is heading with their Super Bowl spot, it is confirmed the ad will feature other famous Bostonians, Chris Evans and John Krasinski.
Cheetos: Where It All Began
We all have suffered from the horrible wrath of Cheeto fingers and in Cheetos' recent teaser they made a flashback to 1989 as a young MC Hammer hums the iconic tune “You Can’t Touch This.” Cheetos will likely redefine music history and what it means to “can’t touch this” due to the Cheeto residue on his fingers.
Don’t usually associate a skincare line, with space? Neither do we, but maybe the stars will align on Feb. 2 when Olay’s Super Bowl, spot comes to fruition. The all-female cast includes Katie Couric, Busy Philipps, YouTube creator Lilly Singh and retired NASA astronaut Nicole Stott. Using the hashtag #MakespaceforWomen, the ad will likely highlight women who have made incredible strides in their professional careers. Currently, Olay is taking the campaign to Twitter and urging people to join their mission. Quote their most recent tweet using #MakespaceforWomen and they’ll donate $1 to Girls Who Code.
Planters: Road Trip
On Wednesday, Jan. 22, Planters announced that Mr. Peanut was sadly no longer with us. When a road trip with friends Matt Walsh and Wesley Snipes goes off course, Mr. Peanut sacrifices himself to save them. Mr. Peanut was 104 years old (1916-2020.) Brands took to Twitter expressing their condolences with the hashtag #RIPeanut and their Twitter account was changed to The Estate of Mr. Peanut. Will Mr. Peanut miraculously return? We'll find out soon enough.