Top 3 PR Lessons Learned from Nugget Boy from Reno, Nevada

If you keep your finger on the pulse of all things viral and pop culture, I’m sure you’ve already heard about a teenager from Reno, Nevada who tweeted Wendy’s with a proposition - how many retweets needed for a FREE year’s supply of nuggets. Wendy’s replied, 18 million. 

FREE! - Take it or Leave it?

Since the beginning of professional advertising, the word “free” has held a lofty status as being the fail-safe word to use in an ad to gain immediate attention. Today’s consumer may have evolved beyond that positive reaction. Have you?

2 Ways the Facebook Atlas Ad Platform Will Change Online Advertising

Facebook knows what its users see, how they engage, what they’re interested in, who they talk to, what they talk about, and where they are when they talk about it. The social network then uses this information to show users contextual ads within their newsfeed.

Top Tips from Ragan’s 3rd Annual Social Media Conference (Part 1)

While the majority of attendees at the Florida-based social media conference were happy to be escaping their cold-weather hometowns, we packed our bags and left our sunny West Coast for an uncharacteristically chilly South.

Top Tips from Ragan’s 3rd Annual Social Media Conference (Part 2)

The 3rd Annual Ragan Social Media Conference was jam-packed with experts in the industry. Here are four more highlights from the conference you don’t want to miss. And if you feel as strongly as we do that these are great tips, feel free to share!

4 Highlights from Ragan’s Visual Communications & Infographics Summit

“An image is worth a thousand words!” As cliché as it sounds, images are taking over narrative in the digital space. In fact, 63% of the social content today is visual; and engagement is 100-180% higher than engagement with text only.

5 Reasons to Love Facebook’s New ‘Instant Articles’

I woke up this morning and started scrolling through my Facebook newsfeed (like I do on any given day) and came across a post made by the New York Times with an interesting feature I hadn’t seen before.